I love that Sherwood Park, a bedroom community about 15 minutes east of Edmonton, will go down in history as the birthplace of the #YEGfoodhuddle movement. There's not much to speak of restaurant-wise in Sherwood Park, and it makes for great storytelling when something unlikely happens in the most unlikely of locations. No? What's YEGFood Huddle? It's hard to say at this point, only that Edmonton has a number of passionate people--chefs, producers, food writers/bloggers, and other invested parties-- who feel that we need to talk about the city's "food image problem," and that we need more communication amongst ourselves so that we can better represent ourselves to the wider world. Basically, we need to crow about our strengths (because we know no one else will) and we need to work on our weaknesses.
Entries in #YEGfood (4)
Duchess Bake Shop has launched a cookbook that lets the rest of the country in on Edmonton’s secret—that it’s home to one of Canada’s best pastry and bake shops. Don't believe me? That's OK, the secret's out and the line down the street at opening suggests that something special happens inside this pastry haven. With a new cookbook, the pains au chocolat, macarons, and madeleines that were Edmonton's best-kept-secret won't be "only ours" for much longer.
My article on Duchess Bake Shop and its new cookbook appears in the April 2015 Western Living magazine.
About two weeks after my Western Living article appeared on Duchess Bake Shop, the international social content website Buzzfeed listed Duchess among the 23 Bakeries Around the World You Need to Eat At Before You Die. This, in turn, got picked up in the local media and things got crazy. Line-ups at The Duchess reached epic length and shelves were picked clean before closing time. It's even a little too-much love for the team at Duchess. They posted a plea for patience on their Facebook page. Seriously, there were people in Edmonton who hadn't yet yeard of Duchess Bake Shop?
You are most welcome to forward this email along to anyone you think would enjoy it.
This is a FREE afterwork event in the basement conference room at Hardware Grill restaurant in Edmonton.
There will be a bit of food and drink involved. Greenwood's Bookshoppe will be onsite selling books. But it's a casual book party at which we'll talk, sip, and at about 5:15, I'll fire up my 15 minute global garden-hopping slideshow. Then we'll continue along with happy hour. No need to RSVP. Just come on by.
Yes, come down to the fabulous Culina at the Muttart on Sunday, Mar 4, to celebrate the publication of Food and the City, from 2:30 p.m. to 4:30 p.m. I'll do a short talk and slideshow presentation about the people I met as I researched and wrote the book, and Audrey's will be there selling books. (If you have a book that you want signed, you're welcome to bring your copy along too.) We'll talk, have a few nibbles, and it'll be fun. The event is free, but you may also want to tour the Muttart gardens before or afterward.
Why Culina at the Muttart? It's the perfect blend of urban agriculture (the salad greens and herbs are grown right onsite in the Muttart greenhouses year round), and the menu at Culina is hyper-local.(Why not make a brunch reservation before the party and check out Culina's amazing brunch menu. Just a thought!)